Most conversations about brand governance probably start with an eye roll at head office. How do we make sure the logo is correct, how do we keep offers current, the style consistent and the copy accurate? Look at it from the local dealers' side, though, and governance could feel like friction. A form to request artwork, a wait for approval, a PDF that needs someone with design software just to update the phone number. Put that against a competitor who's enabled the same needs to take five minutes with no intervention, and you can probably guess which brand ends up being promoted more heavily. Rules that make your material harder to use don't necessarily protect your brand. Sometimes they just mean it gets used less or by-passed in some random way.

Creative expertise + agile, accessible technology

Managing marketing activity across a distributed dealer network presents a unique challenge. Brand teams need to maintain consistency and control while empowering local dealers to execute campaigns that resonate with their individual markets. Our client, a leading international manufacturer of construction machinery and equipment with an extensive dealer network wanted to modernise how marketing resources, communications and campaign materials were distributed and managed across their channel. The objective was to create a centralised digital environment that would improve dealer engagement, simplify access to marketing resources and provide greater visibility into network-wide activity.

UPDATE: Resourcebase has been awarded the Corporate LiveWire magazine award again for 2026 - recognising the consistent high performance of our platform and the major enhancements we implemented in 2024–2025 - see: Re-engineered for faster features. We’re pleased to announce that we've won another top Innovation Excellence Award from Corporate LiveWire magazine as the 'Best Digital Asset Management Platform' for 2026. This achievement builds on our previous success in the Corporate Vision MarTech Awards, where we secured the coveted best DAM Platform award in both 2022 and 2023. "The awards represent the pinnacle of business achievement, championing the best in their respective fields," says Corporate LiveWire. "We celebrate many of the thought leaders and businesses that are paving the way for innovation and excellence across a wide range of industries." For the Resourcebase team, it’s immensely satisfying to receive accolades that are based on independent evaluations and votes – especially as it endorses the latest major release of Resourcebase for 2025 that enhances the way users work and allows them to do more. A huge thank you to the judges and our clients for putting their faith in us!

How Resourcebase supports your distributors to do more marketing and stay on-brand

Our interface is now switchable between multiple languages to ensure devolved marketing resources can be deployed internationally across user groups, dealer networks, local offices and depots. You can also edit our variable templates in different languages for multi-lingual advertising, promotion and marketing materials. The system can also identify specific user groups and ensure they see only content that is relevant to their own terittory or regional network. Our language system can be localised to your specific needs so that terminolgy for your industry can be customised to ensure maximum understanding across the world.

We’re passionate about collaborating with partners because we understand the mutual rewards it brings. Over time, we’ve cultivated strong partnerships with design agencies, printers, and direct marketing specialists. What began as client relationships have evolved into valuable partnerships. Our partners have continually challenged us to develop solutions and make modifications that cater to their clients' evolving needs. This collaborative environment nurtures innovation and creativity. They bring a deep understanding of their clients' requirements and excel in marketing, while we contribute our expertise in technology, resulting in the creation of innovative products and solutions. Some examples of this work: Delivering print ready files directly into a printers press management system Integrating with a property mapping engine to derive customised direct mail pieces Carrying out custom development for exhibition and event collateral production and management Witnessing the benefits it offers, our partners have introduced multiple clients to our Resourcebase platforms. In return, we have been able to introduce them to our clients, creating a significant win-win situation. Working alongside other businesses has exposed us to diverse perspectives, unique working styles, and different problem-solving approaches. This exposure has broadened our knowledge, expanded our skill set, and widened our network, contributing to our overall business development and providing us with a deeper understanding of various markets. If you are an agency seeking to establish a relationship with an innovative and attentive tech partner, we would love to connect with you. Please contact Marc on +44 (0)7768 005385 or marc@orchardresourcebase.com

Best Digital Asset Management Platform

Best Digital Asset Management Platform