Case studies

Case studies

Here's a short selection of Resourcebase deployments in action.
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DENTAL INSURANCE PROVIDER

Modern dental practices provide a broader range of services than ever before from general oral health to teeth whitening, straightening and other cosmetic procedures including botox.

Our client, a UK based dental insurance provider, works with c.2,800 dental practices serving 1.7 million patients across the UK.

Resourcebase was implemented to replace a platform that was inefficient, difficult to use and expensive to run. A primary stipulation was that the system had to be easy to use for end-users and system administrators.

Practices have access to a range of templates for social media posts, leaflets, posters, adverts and appointment cards and pull up banners. Campaigns like National Smile Month and World Oral Health Day help practices produce focused material with a consistent look and feel.

Each practice has a profile to hold logos and key data used to auto-populate fields in templates – this speeds up production and ensures accuracy. Practices with multiple sites are managed in this way.

The previous system was linked to a print supplier so all material was routed to them. Resourcebase is more flexible with multiple output options. Practices can choose to print the item in-house, email the artwork to a local printer or use the in-built ordering option and have the collateral delivered to them.

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HOSPITALITY SECTOR

Our client is a pan-European, multi-brand hotel chain with a series of branded and themed restaurants and bars.

The original intention was to use Resourcebase as a digital asset management platform primarily for hotel images for the growing portfolio. The scope of this has expanded significantly. Then, when we launched the integrated Dynamic Artwork system, it was quickly adopted by the hotel chain  to create custom versions of marketing and promotional material.

Such was the acceptance of the platform that the scope of material quickly expanded and now users have access to more than 500 templates. These are a mix of editable, non-editable and stock items for front of house, food & beverage, marketing & promotions and exhibitions. Each hotel has a profile comprising all logo variations, address and contact details as well as its own unique imagery.

Hotel users are linked to a profile that auto populates tagged fields with a combination of localised logos and text that smooths the process for the end user and ensures accuracy and consistency. Where the template calls for images, users can select from a pre-set library or in some cases upload their own images. Print ordering is routed to one of several printers depending on hotel location and the item.
 
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FOOD MANUFACTURER

One of the UK’s leading manufacturers in the sector with a product range covering high quality breakfast cereals and a range of cereal bars.

Our client manufacturers in the UK and exports their products to 26 countries and counting!
Their Resourcebase platform acts as the brand hub for material such as pack shots, PR images, video and product documentation

Whilst many distributors have easy access to designers with the right skills and software, that’s not always the case. So upon upload of images Resourcebase automatically creates a number of alternative file types and image sizes so partners have a choice of file type to best suit their needs be that a high resolution image for a print project or a smaller file for web or Office documents. Additionally user can create custom crops for an image using the in-built image editor. This function also has preset crop masks for many social media channels.

We created a custom email feature for this client so they can quickly and easily send branded emails to segmented groups telling them about new products, new images or new documentation. We’ve rolled this function into all systems.

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