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    <title>resourcebase2020</title>
    <link>https://www.resourcebase.com</link>
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      <title>Doing it with distributors</title>
      <link>https://www.resourcebase.com/doing-it-with-distributors</link>
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            How Resourcebase supports your distributors to do more marketing
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           and
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            stay on-brand
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           If you work with national or international distributors, you want them to do more marketing but you’ll know how tricky it can be to keep everyone using the right versions of your carefully curated brand assets.
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           Logos evolve, campaigns change, and before you know it, a partner in another time zone is still using last year’s brochure.
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           This is where Resourcebase comes in; a 
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           Digital Asset Management 
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            platform that’s your
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           single source of truth
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            for all brand and marketing materials – especially in devolved marketing environments.
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           Imagine having one central, cloud-based library where your distributors can log in and instantly access the latest, approved assets. No more emailing zip files, searching old hard drives, no more “Is this the latest version?” messages – just instant, reliable access, anywhere in the world to the materials they need.
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           Empower your distributors to grow your brand
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           If it’s fast and easy, your distributors will do more – promoting the brand, selling more products, growing the business.
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           And here’s the real magic: 
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           control
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           . With Resourcebase, you can easily set up access rules so each distributor only sees what’s relevant to them. If your partners are grouped into tiers, you can create user roles that match. Your top distributors might see early campaign previews and co-brandable templates, while other partners just get core brand assets like logos and standard product images. Everyone gets what they need — and nothing they shouldn’t.
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           The game-changer: Controlled customisation
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           But where Resourcebase really moves the needle is 
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           customisable marketing collateral.
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           Distributors often need to tailor content to fit their local markets: a different language, a local offer, or their own contact details. Traditionally, this meant endless design requests and off-brand edits, but not anymore.
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           With Resourcebase’s on-platform 
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           customisation tools
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           , your partners can create localised marketing materials within approved brand templates.
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            Dynamic templates:
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             Lock down core brand elements (logos, colours, fonts) while allowing editable fields for local details.
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            Faster time-to-market: 
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            Distributors can personalise assets for their region in minutes - no waiting for head office.
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            Guaranteed brand compliance: 
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            Every output stays true to brand standards, eliminating inconsistent or unauthorised artwork.
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           From print ads and social posts to brochures and digital banners, your distributors can create beautiful, compliant materials that speak directly to their market - all from one platform.
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           Insight, efficiency, and empowerment
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            Beyond customisation, Resourcebase gives you full visibility. You can track who’s using which assets, monitor template popularity, and identify gaps in content coverage.
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           Combined with smart metadata tagging, expiry management, and tier-based access controls, your marketing team can maintain control and free up valuable time. Instead of managing file requests, they can focus on strategy, creativity, and growth.
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           The result: A stronger, more agile brand
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           Resourcebase doesn’t just centralise your brand assets - it 
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           energises your brand
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           It empowers your distributors to respond quickly to market opportunities while maintaining brand integrity. It reduces the administrative burden on your marketing team. And it ensures that your brand message – wherever it appears – is always consistent, current, and compelling.
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           If you’re ready to make managing brand assets smoother and smarter, it’s time to put Resourcebase at the center of your marketing ecosystem.
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            Talk to Marc or David about the possibilities –
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           click here...
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      <pubDate>Mon, 01 Dec 2025 10:38:08 GMT</pubDate>
      <guid>https://www.resourcebase.com/doing-it-with-distributors</guid>
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      <title>Speaking your languages</title>
      <link>https://www.resourcebase.com/multi-lingual-interface-speaks-across-the-world</link>
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           Our interface is now switchable between multiple languages to ensure devolved marketing resources can be deployed internationally across user groups, dealer networks, local offices and depots.
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           You can also edit our variable templates in different languages for multi-lingual advertising, promotion and marketing materials.
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           The system can also identify specific user groups and ensure they see only content that is relevant to their own terittory or regional network.
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           Our language system can be localised to your specific needs so that terminolgy for your industry can be customised to ensure maximum understanding across the world.
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      <pubDate>Thu, 05 Jun 2025 07:23:33 GMT</pubDate>
      <guid>https://www.resourcebase.com/multi-lingual-interface-speaks-across-the-world</guid>
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      <title>"Pinnacle of achievement" for new platform</title>
      <link>https://www.resourcebase.com/pinnacle-of-achievement-for-new-platform</link>
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            UPDATE: Resourcebase has been awarded the
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           Corporate LiveWire magazine
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            award again for 2024 - recognising the consistent high performance of our platform and the major enhancements we implemented in 2023 -
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            see:
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           Re-engineered for faster features.
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            We’re pleased to announce that we've won another top Innovation Excellence Award from Corporate LiveWire magazine as the 'Best Digital Asset Management Platform' for 2023.
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           This achievement builds on our previous success in the Corporate Vision MarTech Awards, where we secured the coveted best DAM Platform award in both 2022 and 2023.
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           "The awards represent the pinnacle of business achievement, championing the best in their respective fields," says Corporate LiveWire. "We celebrate many of the thought leaders and businesses that are paving the way for innovation and excellence across a wide range of industries."
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           For the Resourcebase team, it’s immensely satisfying to receive accolades that are based on independent evaluations and votes – especially as it endorses the latest major release of Resourcebase for 2023 that enhances the way users work and allows them to do more.
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           A huge thank you to the judges and our clients for putting their faith in us!
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      <pubDate>Wed, 14 Feb 2024 11:50:31 GMT</pubDate>
      <guid>https://www.resourcebase.com/pinnacle-of-achievement-for-new-platform</guid>
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      <title>Passionate about partnership</title>
      <link>https://www.resourcebase.com/passionate-about-partnership</link>
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           We’re passionate about collaborating with partners because we understand the mutual rewards it brings. 
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           Over time, we’ve cultivated strong partnerships with design agencies, printers, and direct marketing specialists. What began as client relationships have evolved into valuable partnerships.
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           Our partners have continually challenged us to develop solutions and make modifications that cater to their clients' evolving needs. This collaborative environment nurtures innovation and creativity. They bring a deep understanding of their clients' requirements and excel in marketing, while we contribute our expertise in technology, resulting in the creation of innovative products and solutions.
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           Some examples of this work:
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            Delivering print ready files directly into a printers press management system
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            Integrating with a property mapping engine to derive customised direct mail pieces
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            Carrying out custom development for exhibition and event collateral production and management
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           Witnessing the benefits it offers, our partners have introduced multiple clients to our Resourcebase platforms. In return, we have been able to introduce them to our clients, creating a significant win-win situation.
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           Working alongside other businesses has exposed us to diverse perspectives, unique working styles, and different problem-solving approaches. This exposure has broadened our knowledge, expanded our skill set, and widened our network, contributing to our overall business development and providing us with a deeper understanding of various markets.
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            If you are an agency seeking to establish a relationship with an innovative and attentive tech partner, we would love to connect with you. Please contact Marc on +44 (0)7768 005385 or
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           marc@orchardresourcebase.com
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&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/53511b4f/dms3rep/multi/Resourcebase+partnerships+Linkedin+post+graphic.jpg" length="139152" type="image/jpeg" />
      <pubDate>Wed, 09 Aug 2023 11:25:51 GMT</pubDate>
      <guid>https://www.resourcebase.com/passionate-about-partnership</guid>
      <g-custom:tags type="string">case-study</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/53511b4f/dms3rep/multi/Resourcebase+partnerships+Linkedin+post+graphic.jpg">
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        <media:description>main image</media:description>
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    </item>
    <item>
      <title>Re-engineered for faster features</title>
      <link>https://www.resourcebase.com/re-engineering-for-faster-features</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           A re-engineered release of Resourcebase launched this year – a major upgrade for 2023 with exciting new features. The award-winning marketing platform just got even better!
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           There are lots of technical improvements "under the bonnet" developed on a completely new and state-of-the-art codebase, but here are the highlights of what you'll see on screen to manage your marketing resources smarter than ever.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Faster and more friendly
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Faster searching
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Smooth flowing interface, mobile-friendly
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Bigger image previews
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            More download options
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            More info - including metadata
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
  &lt;/ul&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Advanced variable templates
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            More flexible editing of brand-controlled collateral
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Data-driven variable artwork creation
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            User profiles to pre-populate designs with accurate, localised text and imagery
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Easy integration with third party systems as an artwork creation "engine"
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
  &lt;/ul&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Smarter sharing
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Quick-send function
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            New selection tool for quicker sharing
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            'Get link' option for email sharing
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Embed image function for web and social media
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Enhanced collection function
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
  &lt;/ul&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Intuitive image editing
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            New zoom and crop image editor
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Social media templates
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Custom tool for company formats
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Specific pixel dimension sizing
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
  &lt;/ul&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Collaboration
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            New collaboration feature for team working with collections
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Invite users to share
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Add notes and comments
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Chat within user group
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
  &lt;/ul&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Flexible uploading tool
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Faster positing of assets
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Manage muliple uploads with common data
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Intuitive suto-keywording
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Preview assets before upload
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
  &lt;/ul&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Better tech and integration
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Full API support for integration with websites and other online tools
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            All-new Laravel PHP codebase for state-of-the-art functionality
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Maximum reliabilty and resilience
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
  &lt;/ul&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Want to know more?
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Drop
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
    &lt;a href="mailto:marc@orchardresourcebase.com"&gt;&#xD;
      
           Marc
          &#xD;
    &lt;/a&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            a message and we'll show you around!
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/53511b4f/dms3rep/multi/iStock-1225720243.jpg" length="230426" type="image/jpeg" />
      <pubDate>Mon, 01 May 2023 07:20:33 GMT</pubDate>
      <guid>https://www.resourcebase.com/re-engineering-for-faster-features</guid>
      <g-custom:tags type="string">news</g-custom:tags>
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    <item>
      <title>And again! Marketing Tech Award Winner 2023</title>
      <link>https://www.resourcebase.com/and-again-marketing-tech-award-winner-2023</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h3&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Best Digital Asset Management Platform
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/h3&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           We're proud to take home another award at the MarTech Awards for the second consecutive year. And guess what? We're hungry for more!
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Resourcebase won the Best Digital Asset Management Platform category in the award scheme which is designed to "recognise the world’s most committed and cutting-edge marketers – whose innovative solutions and strategies assist brands in accurately, efficiently, and effectively reaching their desired customer base."
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Marc Stephenson of Resourcebase commented: "We're really pleased to get this award and guess what, we're hungry for more! We've been hard at work, updating our clients' systems - 17 times in total over the last few months - so we have an even better platform now so hopefully our users will be event more impressed than the judges!"
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Tue, 24 Jan 2023 11:41:23 GMT</pubDate>
      <guid>https://www.resourcebase.com/and-again-marketing-tech-award-winner-2023</guid>
      <g-custom:tags type="string">news</g-custom:tags>
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    <item>
      <title>Marketing Tech Award Winner 2022</title>
      <link>https://www.resourcebase.com/best-marketing-tech-award-2022</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h3&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Best Digital Asset Management Platform
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/h3&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Resourcebase has been awarded a best-in-class award for digital asset management in the
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      
           inaugural MarTech Awards, a research-driven scheme operated by the Corporate Vision organisation.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           "Our extensive research and judging process is driven by merit, meaning that awardees must demonstrate expertise within a given field, dedication to customers service and commitment to excellence and innovation," says Kaven Oscar Cooper of Digital Vision.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           "Research was centred around an in-depth evaluation of skills and services on offer and the wider market reputation of each nominee was also taken into consideration," he added. "I am delighted that Orchard Resourcebase is one of our 2022 victors."
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Resourcebase won the Best Digital Asset Management Platform category in the new award scheme which is designed to "recognise the world’s most committed and cutting-edge marketers – whose innovative solutions and strategies assist brands in accurately, efficiently, and effectively reaching their desired customer base."
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Marc Stephenson of Resourcebase commented: "This is great news which recognises the really close attention we pay to working with our clients on a personal level to give them the solution they need to streamline their marketing operations.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           "It is especially satisfying to receive this award in a year when we launch a major enhancement to the platform that makes it better still, so we hope to maintain our leading position," he said.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/53511b4f/dms3rep/multi/MarTech-Awards-2022-Logo-no-date-1.png" length="41369" type="image/png" />
      <pubDate>Mon, 10 Jan 2022 14:50:30 GMT</pubDate>
      <guid>https://www.resourcebase.com/best-marketing-tech-award-2022</guid>
      <g-custom:tags type="string">news</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/53511b4f/dms3rep/multi/MarTech+-+lead+image.jpg">
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    </item>
    <item>
      <title>New CMS-driven home page increases user engagement.</title>
      <link>https://www.resourcebase.com/new-cms-driven-home-page</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;b&gt;&#xD;
    
          An engaging homepage is just as important on an employee facing web platform as it is on a company website.  It should welcome the user and direct them to the parts of the platform you want them to engage with whilst encouraging them to explore the platform in more depth.
         &#xD;
  &lt;/b&gt;&#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         'Many of our clients run multiple campaigns across the year and they need their users get to this content quickly and easily' said David Spragg, Resourcebase Managing Director. To meet this challenge we went back to the drawing board and worked with several clients to come up with a format that met their needs and was simple to administer.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         A CMS was created to build 'active' panels that link to the content in one click. Panels can feature animations, images, icons or pure text for news stories or background information.  Drag 'n Drop allows the panels to be configured and re-configured to suit.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         'As we've rolled this out to clients the feedback has been really positive with many reporting increased engagement from their users' added David. We're setting up an alert function so users are notified of new content as soon as it's live.
        &#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp-cdn.multiscreensite.com/53511b4f/dms3rep/multi/Screen+Shot+2020-02-02+at+16.21.03.jpg" length="32092" type="image/jpeg" />
      <pubDate>Thu, 06 May 2021 15:44:37 GMT</pubDate>
      <guid>https://www.resourcebase.com/new-cms-driven-home-page</guid>
      <g-custom:tags type="string">news</g-custom:tags>
      <media:content medium="image" url="https://irp-cdn.multiscreensite.com/53511b4f/dms3rep/multi/Screen+Shot+2020-02-02+at+16.21.03.jpg">
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      </media:content>
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    </item>
    <item>
      <title>Helping vets maximise potential</title>
      <link>https://www.resourcebase.com/helping-vets-maximise-potential</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;b&gt;&#xD;
      &lt;span&gt;&#xD;
        &lt;span&gt;&#xD;
          
              
            &#xD;
        &lt;/span&gt;&#xD;
      &lt;/span&gt;&#xD;
      
           Premier Vet Alliance has chosen to work with Resourcebase to develop its marketing portal for veterinary practices.
          &#xD;
    &lt;/b&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          Marketing Manager Holly Hill commented '‘We recognise that many practices don't have the budgets for lots of marketing and our Content Cloud gives them access to a range of professionally designed, customisable material for social media content, advertising and print collateral, all at no cost.
         &#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          In a recent PVA clinic survey, 63% of responders could see the benefits of digital marketing to veterinary clinics and wanted more content to share with their followers and build their profile'
         &#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  
         'As a UK business with a growing presence in the U.S.A, Ireland, Netherlands, Germany and France, our Resourcebase platform will allow us to launch campaigns and new content simultaneously in all markets,' added Holly.
         &#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  
         Marc Stephenson from Resourcebase said: ‘It’s been great working with Premier Vet Alliance and to build a solution for veterinary clinics. The content is instant, flexible and almost completely customisable. The clinics are sure to get finished results that look like they have been created by professional designers!’
        &#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/53511b4f/dms3rep/multi/iStock-1196018963.jpg" length="99198" type="image/jpeg" />
      <pubDate>Thu, 06 May 2021 06:17:08 GMT</pubDate>
      <guid>https://www.resourcebase.com/helping-vets-maximise-potential</guid>
      <g-custom:tags type="string">news</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/53511b4f/dms3rep/multi/iStock-1196018963.jpg">
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    </item>
    <item>
      <title>Hospice charity upgrades asset handling</title>
      <link>https://www.resourcebase.com/hospice-charity-upgrades-asset-handling</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;b&gt;&#xD;
    
          Leading London charity St Christopher’s needed a more efficient and accessible way to manage and share an expanding range of digital assets across a network of operations, volunteers and retail outlets.
         &#xD;
  &lt;/b&gt;&#xD;
  &lt;br/&gt;&#xD;
  
          
         &#xD;
  &lt;br/&gt;&#xD;
  
         Originally founded by Dame Cicely Saunders, St Christopher’s has been a pioneer in the field of palliative medicine and every year, the charity provides care and support to over 6,500 people across south east London, both at home and in the hospice.
         &#xD;
  &lt;br/&gt;&#xD;
  
          
         &#xD;
  &lt;br/&gt;&#xD;
  
         The charities' strapline  'More than just a hospice' is particularly apt;  as well as the day-to-day running of the hospice St Christophers operates a successful chain of 24 retail shops in London, organises a number of well-supported community and sporting events across the year and runs an extensive calendar of education courses for professionals and volunteers.
         &#xD;
  &lt;br/&gt;&#xD;
  
          
         &#xD;
  &lt;br/&gt;&#xD;
  
         As a non-profit organisation, marketing to attract donors and engage with the community is a key priority. To ensure staff and partners are easily able to access the best and most appropriate content the charity has implemented a Resourcebase platform to act as a single brand source for their promotional and international educational work.
        &#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Thu, 22 Apr 2021 16:03:10 GMT</pubDate>
      <guid>https://www.resourcebase.com/hospice-charity-upgrades-asset-handling</guid>
      <g-custom:tags type="string">news</g-custom:tags>
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      <title>Flyte - desktop file transfer from within Resourcebase</title>
      <link>https://www.resourcebase.com/flyte-desktop-file-transfer-from-within-resourcebase</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;div&gt;&#xD;
    
          Resourcebase has added a powerful file transfer from within the Resourcebase desktop to help organisations centralise and manage their file sending functions.
         &#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          The Flyte application is a no-cost option with Resourcebase which replaces our clients' ad-hoc accounts with WeTransfer, Dropbox, Sharefile, et al – reducing the proliferation of such applications that is common in many companies.
          &#xD;
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  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  
         A key benefit is that Flyte is trackable, maintaining a history of file transfer operations within the Resourcebase user records.
         &#xD;
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&lt;/div&gt;</content:encoded>
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      <pubDate>Wed, 17 Feb 2021 16:52:05 GMT</pubDate>
      <author>website@sitemodify.com (Website Editor)</author>
      <guid>https://www.resourcebase.com/flyte-desktop-file-transfer-from-within-resourcebase</guid>
      <g-custom:tags type="string">news</g-custom:tags>
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    <item>
      <title>"A massive win for us"</title>
      <link>https://www.resourcebase.com/a-massive-win-for-us</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;b&gt;&#xD;
      
           Claire Lincoln launched Resourcebase within a major health insurance company to meet the distributed marketing needs of several thousand partners in dental and veterinary practices across the UK.
          &#xD;
    &lt;/b&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          Practices have access to a range of templates for social media posts, leaflets, posters, adverts and appointment cards and pull up banners. Each practice has a profile to hold logos and key data used to auto-populate fields in templates – this speeds up production and ensures accuracy.
           &#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          "This was a massive win for us," says Claire. "It's been an invaluable tool for us and our clients and has just really provided an amazing amount of flexibility for everyone involved."
         &#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;i&gt;&#xD;
      &lt;b&gt;&#xD;
        
            Watch the two-minute video of Claire's experience...
           &#xD;
      &lt;/b&gt;&#xD;
    &lt;/i&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 27 Nov 2020 13:01:17 GMT</pubDate>
      <author>website@sitemodify.com (Website Editor)</author>
      <guid>https://www.resourcebase.com/a-massive-win-for-us</guid>
      <g-custom:tags type="string">case-study</g-custom:tags>
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    <item>
      <title>World-class construction</title>
      <link>https://www.resourcebase.com/world-class-construction</link>
      <description>Laing O’Rourke is a privately owned, internationally focussed engineering and construction business which hosts almost 100k assets on Resourcebase.</description>
      <content:encoded>&lt;h3&gt;&#xD;
  
         Multi-national construction leader with almost 100k assets
         &#xD;
  &lt;br/&gt;&#xD;
&lt;/h3&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;b&gt;&#xD;
    
          Laing O’Rourke is a privately owned, internationally focussed engineering business with world-class capabilities spanning the full range of engineering, construction and construction asset management services for some of the world's most prestigious public and private organisations.
         &#xD;
  &lt;/b&gt;&#xD;
  &lt;br/&gt;&#xD;
  
          
         &#xD;
  &lt;br/&gt;&#xD;
  
         Resourcebase was implemented across the business as the primary image and video. Teams in it’s three key hubs of London, Middle East and Australasia have been trained to upload material in a specific way to ensure the right material sits in the projects in the right hub.
         &#xD;
  &lt;br/&gt;&#xD;
  
          
         &#xD;
  &lt;br/&gt;&#xD;
  
         Their platform holds almost 100,000 assets and growing and is accessed by teams worldwide who appreciate the multiple output formats and image editing function. Typically teams require content for use in presentations, work-winning bid documents, print and exhibition material.
         &#xD;
  &lt;br/&gt;&#xD;
  
          
         &#xD;
  &lt;br/&gt;&#xD;
  
         We worked with Laing O’Rourke’s in-house studio to refine the asset approval process so applications carried more information about where, when and how the asset would be used. This means that reviewers are able to make decisions about use without needing to go back and forth for more details. This same process has been rolled out to all Resourcebase systems.
        &#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Mon, 19 Oct 2020 06:11:05 GMT</pubDate>
      <author>website@sitemodify.com (Website Editor)</author>
      <guid>https://www.resourcebase.com/world-class-construction</guid>
      <g-custom:tags type="string">case-study</g-custom:tags>
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    <item>
      <title>From ridigity to agility - watch the webinar</title>
      <link>https://www.resourcebase.com/from-ridigity-to-agility-webinar</link>
      <description>A webinar for marketeers which explores how digital asset management integrated with dynamic artwork can keeps your flag flying – everywhere, all the time, on brand.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;b&gt;&#xD;
    
          Empower everyone, everywhere to drive forward your brand.
         &#xD;
  &lt;/b&gt;&#xD;
  &lt;br/&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          A webinar for marketeers which explores how digital asset management integrated with dynamic artwork can keeps your flag flying – everywhere, all the time, on brand.
         &#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          NOW AVAILABLE TO WATCH ONLINE – a 25-minute discussion with Eric Siano of Blue Leopard in Detroit, US, and Marc Stephenson of Resourcebase in York, UK.
         &#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;font&gt;&#xD;
    &lt;b&gt;&#xD;
      
           Watch the webinar...
          &#xD;
    &lt;/b&gt;&#xD;
  &lt;/font&gt;&#xD;
  &lt;br/&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Thu, 16 Jul 2020 09:47:44 GMT</pubDate>
      <guid>https://www.resourcebase.com/from-ridigity-to-agility-webinar</guid>
      <g-custom:tags type="string">news</g-custom:tags>
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    <item>
      <title>The waste of one-time-use imagery</title>
      <link>https://www.resourcebase.com/the-waste-of-one-time-use-imageryd8146f1c</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;b&gt;&#xD;
      
           The value of visual assets in marketing continues to grow – yet new research says most marketers find justifying ROI from imagery and video a real issue.
          &#xD;
    &lt;/b&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          One major charity commented: “The biggest challenge is that, being
          &#xD;
    &lt;br/&gt;&#xD;
    
          such a large organisation, it can be hard to keep track of everything."
         &#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          A report in June 2020, jointly commissioned by Shutterstock, Marketing Week and Creative Review, showed 65% of leading marketers expected their use of visuals assets to grow, with a budget increase to match, but also reported that 92% struggled to prove the return on that investment.
         &#xD;
  &lt;/div&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  
         Last month we highlighted a report by London Research that said 53% of marketers couldn't find visual content fast enough which in turn 'destroyed agility'.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         So we're wondering how much valuable content is either re-purchased, over-looked or made redundant simply because the original can't be found quickly enough?
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         When an organisations' marketing assets are shared in one, well structured, content hub or digital asset management (DAM) platform, the value of visual assets can be properly leveraged. The frustration of attempting to search across multiple silos is removed and creativity and cost effectiveness is restored.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         We'd like to show you how Resourcebase can be deployed quickly to aid agility and deliver a healthy ROI. Put simply, we'll help you sweat those assets. Just
         &#xD;
  &lt;font&gt;&#xD;
    &lt;a href="/contact"&gt;&#xD;
      
           click here
          &#xD;
    &lt;/a&gt;&#xD;
  &lt;/font&gt;&#xD;
  
         and we'll be in contact or use our live chat facility.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         You can download the full report from Marketing Week
         &#xD;
  &lt;a target="_blank" href="https://www.marketingweek.com/how-brands-prove-roi-images-videos/"&gt;&#xD;
    &lt;font&gt;&#xD;
      
           here
          &#xD;
    &lt;/font&gt;&#xD;
  &lt;/a&gt;&#xD;
  
         .
          &#xD;
  &lt;br/&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Thu, 02 Jul 2020 08:49:34 GMT</pubDate>
      <guid>https://www.resourcebase.com/the-waste-of-one-time-use-imageryd8146f1c</guid>
      <g-custom:tags type="string">news</g-custom:tags>
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    <item>
      <title>Join the minority of marketers!</title>
      <link>https://www.resourcebase.com/join-the-minority-of-marketers</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;b&gt;&#xD;
      
           The majority of marketers (53%) can't find stuff fast enough – and 90% say that damages morale and creativity.
          &#xD;
    &lt;/b&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          And the latest analysis by London Research, derived from 700 global brand managers last month, says silos of separate marketing assets
          &#xD;
    &lt;b&gt;&#xD;
      
           “destroys agility and creates danger.”
          &#xD;
    &lt;/b&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          The report details
          &#xD;
    &lt;b&gt;&#xD;
      
           five key actions
          &#xD;
    &lt;/b&gt;&#xD;
    
          for marketers to respond to the challenge as marketing operations demand more flexibility in the current Covid crisis.
         &#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          In "The State of Universal Content Management 2020" report conducted by London Research and publlished in May 2020, It polled 700 global brand marketers, business professionals and their agencies. The findings reveal that, even before the crisis, content marketers were raising red flags. Specifically:
          &#xD;
    &lt;br/&gt;&#xD;
    &lt;ul&gt;&#xD;
      &lt;li&gt;&#xD;
        &lt;b&gt;&#xD;
          
             More than half (53%) of respondents say they waste too much time trying to find content assets that may or may not exist.
            &#xD;
        &lt;/b&gt;&#xD;
        
             
             &#xD;
        &lt;br/&gt;&#xD;
      &lt;/li&gt;&#xD;
      &lt;li&gt;&#xD;
        
            This has an impact on morale as nearly 9-in-10 marketers say marketing should be about the freedom to create and implement game-changing ideas, instead of getting bogged down in administrative tasks.
           &#xD;
      &lt;/li&gt;&#xD;
      &lt;li&gt;&#xD;
        
            59% of respondents waste considerable time and money on content-related tasks.
           &#xD;
      &lt;/li&gt;&#xD;
      &lt;li&gt;&#xD;
        
            63% of businesses say they do not have a centralized content management hub, making it difficult to pivot quickly.
           &#xD;
      &lt;/li&gt;&#xD;
      &lt;li&gt;&#xD;
        
            68% of businesses, and 87% of agencies, say they are unable to integrate digital and print workflows for the best possible customer experience.
            &#xD;
        &lt;br/&gt;&#xD;
      &lt;/li&gt;&#xD;
    &lt;/ul&gt;&#xD;
    
          The report identifies five key actions for organizations looking to make the pivot:
          &#xD;
    &lt;br/&gt;&#xD;
    &lt;ul&gt;&#xD;
      &lt;li&gt;&#xD;
        &lt;b&gt;&#xD;
          
             Creating a Single Source of Truth.
            &#xD;
        &lt;/b&gt;&#xD;
        
            Work to centralize content governance and management through one integrated hub.
           &#xD;
      &lt;/li&gt;&#xD;
      &lt;li&gt;&#xD;
        &lt;b&gt;&#xD;
          
             Banishing Silos.
            &#xD;
        &lt;/b&gt;&#xD;
        
            Don't manage content per channel. Content is often handled by separate teams and separate systems in separate regions—for print, social and the Web. This destroys agility and creates danger.
           &#xD;
      &lt;/li&gt;&#xD;
      &lt;li&gt;&#xD;
        &lt;b&gt;&#xD;
          
             Picking a Mandatory Approach.
            &#xD;
        &lt;/b&gt;&#xD;
        
            Should content be handled globally or locally? Whatever the decision is, the plan must be clear, KPIs established and measurement in place.
           &#xD;
      &lt;/li&gt;&#xD;
      &lt;li&gt;&#xD;
        &lt;b&gt;&#xD;
          
             Auditing the Admin Tasks.
            &#xD;
        &lt;/b&gt;&#xD;
        
            Administrative tasks create bottlenecks and a resource drain if not assessed and managed.
           &#xD;
      &lt;/li&gt;&#xD;
      &lt;li&gt;&#xD;
        &lt;b&gt;&#xD;
          
             Integrating Your Tech Stack.
            &#xD;
        &lt;/b&gt;&#xD;
        
            Companies with an integrated central content hub are three-and-a-half times more likely than mainstream companies to strongly agree that they are 'consistently meeting or exceeding their communication goals.' That's why it's almost shocking to see how few companies have aligned their content management software with related technologies (e.g. CRM, DAM, PIM, MRM.)
            &#xD;
        &lt;br/&gt;&#xD;
      &lt;/li&gt;&#xD;
    &lt;/ul&gt;&#xD;
    &lt;b&gt;&#xD;
      &lt;i&gt;&#xD;
        
            Click though the
            &#xD;
        &lt;a href="/home-old"&gt;&#xD;
          
             Resourcebase website
            &#xD;
        &lt;/a&gt;&#xD;
        
            to find out how you can be in the minority of marketers who can find stuff fast – and make it work effectively.
           &#xD;
      &lt;/i&gt;&#xD;
    &lt;/b&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;i&gt;&#xD;
      
           Source of report: 3 Source Communications for censhare, May 27, 2020
          &#xD;
    &lt;/i&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Tue, 02 Jun 2020 06:50:22 GMT</pubDate>
      <guid>https://www.resourcebase.com/join-the-minority-of-marketers</guid>
      <g-custom:tags type="string">news</g-custom:tags>
      <media:content medium="image" url="https://irp-cdn.multiscreensite.com/53511b4f/dms3rep/multi/iStock-1152710368.jpg">
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    <item>
      <title>Resourcebase leaps into US market with Blue Leopard</title>
      <link>https://www.resourcebase.com/leaping-into-the-us</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;b&gt;&#xD;
      
           Resourcebase, an award-winning European digital asset management (DAM) platform with unique dynamic artwork template technology, has appointed Blue Leopard LLC of Birmingham, Michigan to drive its expansion into the US market.
          &#xD;
    &lt;/b&gt;&#xD;
    &lt;br/&gt;&#xD;
    &lt;br/&gt;&#xD;
    
          Designed for rapid deployment by marketing departments, in-house studios and design agencies, Resourcebase can be used as either a primary platform or as part of a focused marketing project.  Resourcebase combines a feature-rich DAM platform that is seamlessly integrated with a dynamic artwork engine, allowing users to create brand-controlled marketing material in minutes at low cost.
          &#xD;
    &lt;br/&gt;&#xD;
    &lt;br/&gt;&#xD;
    
          Well established in Europe since its launch in the UK in 1998, Resourcebase is used by a diverse range of organizations such as public sector, charities, insurance, hospitality, automotive, engineering and construction to manage, share and repurpose their marketing assets.
          &#xD;
    &lt;br/&gt;&#xD;
    &lt;br/&gt;&#xD;
    
          “We were looking for an expert partner in North America to help us develop our business in this key market. We believe our dynamic artwork function is ideal for the distributed marketing needs of organisations across the US,” says Resourcebase founder, David Spragg. “The team at Blue Leopard have a real depth of experience in this sector and we’re looking forward to working with them to deliver our platform as a great fit for US customers.”
          &#xD;
    &lt;br/&gt;&#xD;
    &lt;br/&gt;&#xD;
    
          Blue Leopard LLC is a digital and marketing transformation firm with a rich track record of understanding the needs of a diverse range of clients and implementing digital solutions to cut through the complexity of today’s multi-level communication needs.
          &#xD;
    &lt;br/&gt;&#xD;
    &lt;br/&gt;&#xD;
    
          “We work with a number of DAM providers,” says Eric Siano, joint managing director of Blue Leopard LLC. “What excites us about Resourcebase is we now have a platform that is a great fit for complex marketing tasks right out of the box. It’s ideal for those situations where people need to deploy a service across their business quickly and economically without sacrificing functionality.
          &#xD;
    &lt;br/&gt;&#xD;
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          “The dynamic artwork system is the game changer. It allows marketers to take existing artwork and make it re-purposable for end-users at minimal cost per template – with high-end brand control and database-driven automation,” says Eric.
          &#xD;
    &lt;br/&gt;&#xD;
    &lt;br/&gt;&#xD;
    &lt;i&gt;&#xD;
      
           For more information, please contact Eric Siano at
           &#xD;
      &lt;a href="mailto:esiano@resourcebase.com"&gt;&#xD;
        
            esiano@resourcebase.com
           &#xD;
      &lt;/a&gt;&#xD;
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           Resourcebase is the DAM and dynamic artwork platform of Orchard Resourcebase Ltd
           &#xD;
      &lt;br/&gt;&#xD;
      
           of Catton, Thirsk YO7 4SQ, UK.
           &#xD;
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           Blue Leopard LLC is a digital and marketing transformation specialist
           &#xD;
      &lt;br/&gt;&#xD;
      
           of Birmingham, Michigan 48009
          &#xD;
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      <pubDate>Mon, 03 Feb 2020 18:56:57 GMT</pubDate>
      <author>website@sitemodify.com (Website Editor)</author>
      <guid>https://www.resourcebase.com/leaping-into-the-us</guid>
      <g-custom:tags type="string">news</g-custom:tags>
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    </item>
    <item>
      <title>Tasty tech for market leader</title>
      <link>https://www.resourcebase.com/tasty-tech-for-market-leader</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;b&gt;&#xD;
      
           The Resourcebase platform acts as the brand hub for product and pack shots, lifestyle images, video and product documentation for one of the UK’s leading food manufacturers with a product range covering high quality breakfast cereals and a range of cereal bars.
          &#xD;
    &lt;/b&gt;&#xD;
  &lt;/div&gt;&#xD;
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         Our client manufactures in the UK and exports their products to 26 countries and counting! Their Resourcebase platform acts as the brand hub for material such as pack shots, PR images, video and product documentation
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         Whilst many distributors have easy access to designers with the right skills and software, that’s not always the case. So upon upload of images Resourcebase automatically creates a number of alternative file types and image sizes so partners have a choice of file type to best suit their needs be that a high resolution image for a print project or a smaller file for web or Office documents. Additionally user can create custom crops for an image using the in-built image editor. This function also has preset crop masks for many social media channels.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         We created a custom email feature for this client so they can quickly and easily send branded emails to segmented groups telling them about new products, new images or new documentation. We’ve rolled this function into all systems.
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      <pubDate>Sat, 01 Feb 2020 18:40:43 GMT</pubDate>
      <author>website@sitemodify.com (Website Editor)</author>
      <guid>https://www.resourcebase.com/tasty-tech-for-market-leader</guid>
      <g-custom:tags type="string">case-study</g-custom:tags>
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    </item>
    <item>
      <title>Get your teeth into it!</title>
      <link>https://www.resourcebase.com/getting-your-teeth-into-it</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;b&gt;&#xD;
      
           With a customer base of several thousand, this dental health insurance provider needed a more agile, accessible platform for its customers to create unique, localised marketing material.
          &#xD;
    &lt;/b&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;b&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/b&gt;&#xD;
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  &lt;div&gt;&#xD;
    
          Modern dental practices provide a broader range of services than ever before from general oral health to teeth whitening, straightening and other cosmetic procedures including botox.
         &#xD;
  &lt;/div&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         Our client, a UK based dental insurance provider, works with c.2,800 dental practices serving 1.7 million patients across the UK.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         Resourcebase was implemented to replace a platform that was inefficient, difficult to use and expensive to run. A primary stipulation was that the system had to be easy to use for end-users and system administrators.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         Practices have access to a range of templates for social media posts, leaflets, posters, adverts and appointment cards and pull up banners. Campaigns like National Smile Month and World Oral Health Day help practices produce focused material with a consistent look and feel.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         Each practice has a profile to hold logos and key data used to auto-populate fields in templates – this speeds up production and ensures accuracy. Practices with multiple sites are managed in this way.
         &#xD;
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  &lt;br/&gt;&#xD;
  &lt;div&gt;&#xD;
    
          The previous system was linked to a print supplier so all material was routed to them. Resourcebase is more flexible with multiple output options. Practices can choose to print the item in-house, email the artwork to a local printer or use the in-built ordering option and have the collateral delivered to them.
         &#xD;
  &lt;/div&gt;&#xD;
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    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;i&gt;&#xD;
      &lt;b&gt;&#xD;
        
            Watch the two-minute video as Claire Lincoln discusses how she implemented this platform at Simplyhealth...
           &#xD;
      &lt;/b&gt;&#xD;
    &lt;/i&gt;&#xD;
  &lt;/div&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp-cdn.multiscreensite.com/53511b4f/dms3rep/multi/iStock-1051111708.jpg" length="247194" type="image/jpeg" />
      <pubDate>Fri, 31 Jan 2020 19:10:59 GMT</pubDate>
      <author>website@sitemodify.com (Website Editor)</author>
      <guid>https://www.resourcebase.com/getting-your-teeth-into-it</guid>
      <g-custom:tags type="string">case-study</g-custom:tags>
      <media:content medium="image" url="https://irp-cdn.multiscreensite.com/53511b4f/dms3rep/multi/iStock-1051111708.jpg">
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    <item>
      <title>Multi-brand hospitality artwork</title>
      <link>https://www.resourcebase.com/multi-brand-hospitality</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;b&gt;&#xD;
      
           More than 500 dynamic artwork templates across an international hotel business with multiple brands have now been deployed as this client finds more and more ways to drive their marketing through Resourcebase.
          &#xD;
    &lt;/b&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/div&gt;&#xD;
  &lt;div&gt;&#xD;
    
          Our client is a pan-European, multi-brand hotel chain with a series of branded and themed restaurants and bars, with highly diverse asset and artworks needs.
         &#xD;
  &lt;/div&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         The original intention was to use Resourcebase as a digital asset management platform primarily for hotel images for the growing portfolio. The scope of this has expanded significantly. Then, when we launched the integrated Dynamic Artwork system, it was quickly adopted by the hotel chain  to create custom versions of marketing and promotional material.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         Such was the acceptance of the platform that the scope of material quickly expanded and now users have access to more than 500 templates. These are a mix of editable, non-editable and stock items for front of house, food &amp;amp; beverage, marketing &amp;amp; promotions and exhibitions. Each hotel has a profile comprising all logo variations, address and contact details as well as its own unique imagery.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         Hotel users are linked to a profile that auto populates tagged fields with a combination of localised logos and text that smooths the process for the end user and ensures accuracy and consistency. Where the template calls for images, users can select from a pre-set library or in some cases upload their own images. Print ordering is routed to one of several printers depending on hotel location and the item.
         &#xD;
  &lt;br/&gt;&#xD;
  
          
         &#xD;
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&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 31 Jan 2020 18:56:58 GMT</pubDate>
      <author>website@sitemodify.com (Website Editor)</author>
      <guid>https://www.resourcebase.com/multi-brand-hospitality</guid>
      <g-custom:tags type="string">case-study</g-custom:tags>
      <media:content medium="image" url="https://irp-cdn.multiscreensite.com/53511b4f/dms3rep/multi/iStock-951445196.jpg">
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    <item>
      <title>Purr-fect promotion</title>
      <link>https://www.resourcebase.com/purr-fect-promotion</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;b&gt;&#xD;
    
          Ensuring pet owners are up-to-date with the latest treatments and offers was the motivation behind this system for vets which allows local practices to generate their own branded, localised promotional material.
         &#xD;
  &lt;/b&gt;&#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         The requirement was to provide dynamic artwork that vets could use with their own practice branding and local contact information to promote a range of standardised insurance plans to ensure animals were kept happy and healthy.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         The insurance company designs informational and promotional collateral including posters, leaflets and online postings and then vets are prompted to localise it.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         A key factor was to ensure that this production work has minimum admin overhead for the busy, professional environment of the vets’ surgeries and so database-driven dynamic artwork is used to deliver pre-agreed, accurate information into the finished creative output.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         Content is refreshed regularly for seasonal campaigns such as vaccinations and ticks &amp;amp; fleas control and the  system alerts vets when new material is available for re-purposing.
         &#xD;
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  &lt;br/&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Tue, 07 Jan 2020 17:47:09 GMT</pubDate>
      <author>website@sitemodify.com (Website Editor)</author>
      <guid>https://www.resourcebase.com/purr-fect-promotion</guid>
      <g-custom:tags type="string">case-study</g-custom:tags>
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    <item>
      <title>Funding a charitable future</title>
      <link>https://www.resourcebase.com/funding-a-charitable-future</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;b&gt;&#xD;
    
          HSF Health Plans, a registered charity whose aims are to provide grants for medical projects, care, research or support of medical training within the United Kingdom and Republic of Ireland has partnered with Resourcebase for its brand platform.
         &#xD;
  &lt;/b&gt;&#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         A well as hosting brand assets marketing teams and account executives in the UK and Republic of Ireland, Resourcebase will be able to create customised marketing collateral to support their activities. This type of functionality allows the internal studio to focus on developing creative content.
         &#xD;
  &lt;br/&gt;&#xD;
  &lt;br/&gt;&#xD;
  
         Founded in 1873 with royal patronage, HSF health plan works with over 1,300 organisations in the public, private and charity sector in providing its health cash plan schemes as an employee benefit.
        &#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Thu, 19 Dec 2019 17:10:38 GMT</pubDate>
      <guid>https://www.resourcebase.com/funding-a-charitable-future</guid>
      <g-custom:tags type="string">news</g-custom:tags>
      <media:content medium="image" url="https://irp-cdn.multiscreensite.com/53511b4f/dms3rep/multi/Screen+Shot+2020-02-02+at+16.16.54.jpg">
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    <item>
      <title>Automotive motivation</title>
      <link>https://www.resourcebase.com/automotive-motivation</link>
      <description>Digital asset management and distributed marketing technology for automotive dealer networks.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;div&gt;&#xD;
    
          Resourcebase is a powerful tool for automotive dealer networks, allowing high quality marketing material from brand manufacturers to be customised and localised with ease.
          &#xD;
    &lt;i&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/i&gt;&#xD;
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           Find out more on our
           &#xD;
      &lt;span&gt;&#xD;
        &lt;a href="/automotive"&gt;&#xD;
          
             automotive page
            &#xD;
        &lt;/a&gt;&#xD;
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           .
          &#xD;
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      <pubDate>Tue, 01 Oct 2019 06:30:17 GMT</pubDate>
      <author>website@sitemodify.com (Website Editor)</author>
      <guid>https://www.resourcebase.com/automotive-motivation</guid>
      <g-custom:tags type="string">case-study</g-custom:tags>
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